The Director,Marketing & Communications leads and supports marketing and communicationsstrategies for St. Francis – Emory Healthcare. The Director is responsible fordevelopment and oversight of marketing and communications strategies, workingcollaboratively with all departments to ensure all collateral materials, advertisements,communications, and activities accurately reflect and support brand and messageexpectations. The Director has a dotted line reporting relationship to the HSCMarketing and Communications teams.
ESSENTIALFUNCTIONS: To perform this job, anindividual must perform each essential function satisfactorily with or withouta reasonable accommodation.
Developmarketing and communications strategy using data-driven, organizational bestpractices.
Implementsmarketing and communication plans, including:
• Websiteand social media;
• Internalcommunications(employees and physicians);
• Publicrelations/earned media;
• Communityand EMS newsletter (if applicable);
• Coordination/engagementin community events;
• Managementof Function Point and Spark portal, and any other support software
Serveas advertising conduit with local hospital leadership and HSC marketing.
Coordinatecrisis communications with HSC Communications.
Partnerwith Division Director for more complex situations and strategies.
Hasregular engagement with hospital CEO to ensure alignment on hospital priorities.
Generatecontent for internal and external publications, press releases, collateral,social media, websites, and advertising as needed.
Editinternal and external marketing and communications materials and ensuringconsistency of message and brand identity.
Leadcommunity engagement initiatives including planning and/or attending communityevents on behalf of the market including nights and weekends.
Supportthe HSC Communications and Marketing Departments on additional projects andtasks as needed.
Proactivelyidentify opportunities to integrate Communications and Marketing strategieswithin Company and hospital initiatives.
Regularand reliable attendance.
Performother duties as assigned.
Managethe work of others, including planning, assigning, scheduling and reviewingwork, ensures quality standards. Responsible for hiring, terminating, trainingand developing, reviewing performance and administering corrective action forstaff.
BusinessMathematical Skills -- Ability to add, subtract, multiply, and divide in allunits of measure, using whole numbers, common fractions, and decimals. Abilityto compute rates, ratios, and percentages and to draw and interpret graphs.
ModerateComputers Skills: Frequent use of electronic mail, word processing, data entry,spreadsheets, graphics, cloud-based technologies, content management systems,etc. Ability to create, maintain and incorporate simple functions intodocuments, spreadsheets, databases, and presentations to support businessobjectives.
ModerateCommunication: Regularly uses moderatelycomplex oral and written skills. Maytrain others in functional areas, interact with others and make presentationsto department or middle management.
VariedBusiness Problems -- Problems are varied and complex, requiring analysis or interpretationof the situation. Problems are solved using knowledge and skills, generalprecedents and practices.
DepartmentSpecific Impact -- Decisions impact the management and operations within adepartment. May contribute to business and operational decisions that affectthe department.
ModerateIndependent Judgement -- Results are defined; sets personal goals anddetermines how to achieve results with few or no guidelines to follow;supervisor/manager provides broad guidance and overall direction.
ProjectManagement -- Handle multiple projects simultaneously including taskdelegation, project oversight, and resource allocation.
PHYSICALAND MENTAL DEMANDS:
Thephysical demands described here are representative of those that must be met byan employee to successfully perform the essential functions of this job. Reasonable accommodations may be made toenable individuals with disabilities to perform the essential jobresponsibilities.
Whileperforming the duties of this job, the employee is occasionally required tostand; walk; sit for extended periods of time; use hands to finger, handle, orfeel objects, tools or controls; reach with hands and arms; climb stairs;balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste orsmell. The employee must occasionallylift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer.Required specific vision abilities include close vision, distance vision, colorvision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT AND TRAVEL REQUIREMENTS:
Work environment characteristics described here arerepresentative of those that an employee may encounter while performing theessential functions of this job. Reasonable accommodations may be made to enable individuals withdisabilities to perform the essential job responsibilities.
In hospital environment, may be exposed to hazards and unusual elements, which may include but arenot limited to bloodborne pathogens and / or contagious illnesses, toxicchemicals, and biohazardous materials which may require extensive safetyprecautions and the use of protective equipment.
Noise level in the work environment is typical for an office and/orhospital environment.
Minimal overnight travel (up to 10%) by land and/or air.