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Marketing Specialist

Job Description

  • Develop digital and print content strategies to align with short and long term organizational goals, supporting the needs of various stakeholders including service line partners, executive leadership, advancement and fundraising team members and more

  • A strong writer, who’s able to write for multiple audiences and matches the brand’s voice throughout

  • Own Editorial Content Calendar for marketing and communications teams

  • Create engaging content in the form of thought leadership articles, blog posts, social media posts, videos and more

  • Track and analyze metrics related to content performance and engagement to guide effective sharing and define future content strategy and content development efforts

  • Project manage content development as needed to ensure timely delivery and sharing across platforms for both internal and external audiences

  • Ensure consistency of brand messaging in all content

  • Edit, proofread and improve content developed by other team members

  • Collaborate with team on new ideas, strategy and tactics for marketing and communications

  • Other duties as assigned

Job Requirements

Job Requirements/Specifications


Education and Experience:  


  • Bachelor's degree in Communications, Marketing, Journalism, or a related field

  • 3-plus years’ experience in a marketing or communications position, including experience with web editing and communications planning

  • Knowledge of Adobe Creative Suite

  • Knowledge of SEO, web traffic metrics, and social media best practices

  • Experience coordinating agency partnerships, in addition to the creation of messaging plans and media relations support 

  • Knowledge of photo editing and graphic design software

  • Proficient in Microsoft Office

  • Excellent written, verbal and interpersonal communications skills required and exhibited ability to meet tight deadlines


Preferred:


  • Experience working in an agency and/or health care environment

  • Experience with Wordpress and Google Analytics

  • Some knowledge of HTML and familiarity with various website CMS (Content Management Systems) also preferred


Essential Qualifications:   To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.


  • Ability to communicate effectively

  • Strong customer service orientation

  • Excellent detail orientation and accuracy

  • Ability to manage multiple priorities

  • Strong analytic and problem solving skills

Job Snapshot

Location US-MA-Brighton
Employment Type Full-Time
Pay Type Year
Pay Rate $55,100.00 - $80,000.00 /Year
Store Type Health Care
Other Compensation: 0
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Company Overview

Franciscan Hospital for Children

“Since 1949 Franciscan Children’s has served children and adolescents with complex medical, mental health and educational needs. We’re the only pediatric post-acute provider in New England, and many times, we tackle the challenges that others can’t or won’t. It is our privilege to care for children who need our help and their spirit motivates and inspires us every day. Located in Brighton, Massachusetts, we are an integral part of Boston’s important pediatric medical ecosystem. Many of the region’s top physicians and hospitals refer to us because of our unparalleled level of expertise. The spirit of the children, and the people who care for them, are what make all the difference. We provide the children we serve with compassion, a commitment to excellence and a positive spirit that is unwavering. At our very core, we believe that every child deserves the chance to reach their fullest potential and live their best life.” Learn More

Contact Information

US-MA-Brighton
Patty Huzar
Snapshot
Franciscan Hospital for Children
Company:
US-MA-Brighton
Location:
Full-Time
Employment Type:
Year
Pay Type:
$55,100.00 - $80,000.00 /Year
Pay Rate:
Health Care
Store Type:

Job Description

  • Develop digital and print content strategies to align with short and long term organizational goals, supporting the needs of various stakeholders including service line partners, executive leadership, advancement and fundraising team members and more

  • A strong writer, who’s able to write for multiple audiences and matches the brand’s voice throughout

  • Own Editorial Content Calendar for marketing and communications teams

  • Create engaging content in the form of thought leadership articles, blog posts, social media posts, videos and more

  • Track and analyze metrics related to content performance and engagement to guide effective sharing and define future content strategy and content development efforts

  • Project manage content development as needed to ensure timely delivery and sharing across platforms for both internal and external audiences

  • Ensure consistency of brand messaging in all content

  • Edit, proofread and improve content developed by other team members

  • Collaborate with team on new ideas, strategy and tactics for marketing and communications

  • Other duties as assigned

Job Requirements

Job Requirements/Specifications


Education and Experience:  


  • Bachelor's degree in Communications, Marketing, Journalism, or a related field

  • 3-plus years’ experience in a marketing or communications position, including experience with web editing and communications planning

  • Knowledge of Adobe Creative Suite

  • Knowledge of SEO, web traffic metrics, and social media best practices

  • Experience coordinating agency partnerships, in addition to the creation of messaging plans and media relations support 

  • Knowledge of photo editing and graphic design software

  • Proficient in Microsoft Office

  • Excellent written, verbal and interpersonal communications skills required and exhibited ability to meet tight deadlines


Preferred:


  • Experience working in an agency and/or health care environment

  • Experience with Wordpress and Google Analytics

  • Some knowledge of HTML and familiarity with various website CMS (Content Management Systems) also preferred


Essential Qualifications:   To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.


  • Ability to communicate effectively

  • Strong customer service orientation

  • Excellent detail orientation and accuracy

  • Ability to manage multiple priorities

  • Strong analytic and problem solving skills

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